Search Engine Marketing (SEM)

Search Engine Marketing   (SEM)

Actually SEM is combination of SEO & SMM as well as all other of internet marketing. For example…


*Lead Generation

*Outsource Staffing

*Business Development

*International Marketing

*Multilingual Marketing


*Increase traffic to a website

* Increase search engine ranking to a website

* Post classified add about your products to classified side

*Social media integration

* You tube marketing

* Skype marketing

* MySpace marketing

* Face book marketing

*Twitter marketing

* Link din marketing

*Affiliate marketing

*E-mail marketing

*Display advertising

*Google plus marketing

* Google Ad-words


* Google ad-sense

*Viral Marketing




Search Engine optimization (SEO)

Search Engine optimization    (SEO)

Search Engine optimization   (SEO).It is a continuing process .If today you are in the first position of any search engine may be tomorrow you will not have there. So we have to try to do update your website by giving useful content.

SEO (search engine optimization) firstly two kinds

1. Paid SEO

2. Organic SEO

We do organic SEO. For organic SEO we have to do on & off page optimization but at first we see on page optimization if it’s ok, then we move to off page. If you select your keywords We think Is it SEO helpful or not?

To do on page SEO we need back-end of a website.

(On page SEO:

* Keyword research then adds the keywords using Meta tag into your website HTML or PHP file.

We use Market samurai, Google analytic, Google ad-words & yahoo keyword tool to select your keywords.

* Image alters tag.

* Meta title and Meta description integration.

*Content optimization

* Create site map & submit)

Some extra on site requirements for SEO

create H1 and H2 tags for content
create good file naming structure
create 404 custom pages to match site with links to main page and categories
xml sitemaps
robots.txt file
install Google analytics if not there – with tracking on most pages
validate site with Google, yahoo / bing
make sure site is XHTML/w3c validated
use a text browser, such as Lynx, to diagnose crawling-related issues – and fix issues
Use Fetch as a Google bot feature in Google Webmaster Tools, for malware correction or hacking detection – fix issues
URL rewrites that are good for search engines
do inner page linking and bold the links
if the site does not have meta tags uploaded – upload them. We may have you write a few Meta tags

Then we move off page SEO.

Basically off page SEO totally dependent on Link building or back link. Usually I build back link by using,

* Forum post and comment

* Blog post and comment

* Directory submit

* Social bookmarking

* Press release submit

* Classified site submit

* Directory Submissions

* Article Marketing/Submission & so on.

We collect for you relevant forums & relevant blog for you.

All this process would increase your traffic as well as  your site will be well S.E. optimized & promoted. To optimized one site with 5-7 keywords its need 2-3 month 30- 40 hours per week.